Established
1954
Agency founded by George R. Lieberman with an office in Allentown, Pa.
Incorporated
1955
Agency incorporated as Ritter-Lieberman
Notable accounts: Atlantic Cement Company, Old Dutch Beer, Lehigh Lumber Company and Lehigh Valley Dairy
Notable accounts: Atlantic Cement Company, Old Dutch Beer, Lehigh Lumber Company and Lehigh Valley Dairy
Name Change
1965
Agency changes its name to Lieberman Associates
Notable accounts: A&B Meats, General Acceptance Corporation (GAC), Keystone Savings Association, Mack Trucks, Merchants National Bank, Mitsubishi Motors
Notable accounts: A&B Meats, General Acceptance Corporation (GAC), Keystone Savings Association, Mack Trucks, Merchants National Bank, Mitsubishi Motors
Joint Venture
1975
Agency forms joint venture as Bishopric, Lieberman, Harrison & Fielden opening offices in New York City, Atlanta and Miami
Notable accounts: Atlas Minerals & Chemicals, Blue Cross, Fuller Company, Pentamation Enterprises, Saucony Shoes
Notable accounts: Atlas Minerals & Chemicals, Blue Cross, Fuller Company, Pentamation Enterprises, Saucony Shoes
Name Change
1981
Agency changes its name to Lieberman•Appalucci to include partner and creative director, Joe Appalucci
Notable accounts: 10K Activewear, Alpo Pet Foods, Bethlehem Steel Corporation, Boyesen, Hess’s Department Stores, Penske Truck Rental
Notable accounts: 10K Activewear, Alpo Pet Foods, Bethlehem Steel Corporation, Boyesen, Hess’s Department Stores, Penske Truck Rental
L•A Interactive is Formed
1993
A history of firsts:
1994
L•A places its first ad banner on America Online
1995
L•A launches Bethlehem Steel Corporation's first Web site
1999
L•A launches an award-winning Web site for Penske Truck Rental
2000
L•A develops first touch-screen kiosk program for Lehigh Valley Hospital Network; produces first CD-ROM presentation for Just Born PEEPS' 50th Anniversary; distributes first 1,000+ page product catalog on CD-ROM for Air Products & Chemicals, Inc.; launches first distance learning program sponsored by DORMA Group North America offering certification to architects
1994
L•A places its first ad banner on America Online
1995
L•A launches Bethlehem Steel Corporation's first Web site
1999
L•A launches an award-winning Web site for Penske Truck Rental
2000
L•A develops first touch-screen kiosk program for Lehigh Valley Hospital Network; produces first CD-ROM presentation for Just Born PEEPS' 50th Anniversary; distributes first 1,000+ page product catalog on CD-ROM for Air Products & Chemicals, Inc.; launches first distance learning program sponsored by DORMA Group North America offering certification to architects
Name Change
2001
Agency changes its name to L•A Advertising following the retirements of George Lieberman and Joe Appalucci
Notable accounts: American Bank, AFC First Financial, Aesculap, Buckno Lisicky & Company, CIT Bank, DORMA Group North America, Just Born, Top Notch Distributors
Notable accounts: American Bank, AFC First Financial, Aesculap, Buckno Lisicky & Company, CIT Bank, DORMA Group North America, Just Born, Top Notch Distributors
Acquisition
2005
KACYON.com acquires L•A Advertising and L•A Interactive
Notable accounts: ABE Carpet Cleaning, Allentown Family Foot Care, National Energy Improvement Fund (NEIF), United Way
Notable accounts: ABE Carpet Cleaning, Allentown Family Foot Care, National Energy Improvement Fund (NEIF), United Way
L•A VideoProduction is Formed
2017
A history of firsts:
1997
L•A produces a series of digital video customer testimonials distributed on CD-ROM for Penske Logistics
2000
L•A incorporates digital video into touch-screen kiosks for trade show, lobby display and training use
2013
L•A produces a series of YouTube videos for educational purposes
2017
L•A “Mannequin Challenge” Facebook video goes viral
1997
L•A produces a series of digital video customer testimonials distributed on CD-ROM for Penske Logistics
2000
L•A incorporates digital video into touch-screen kiosks for trade show, lobby display and training use
2013
L•A produces a series of YouTube videos for educational purposes
2017
L•A “Mannequin Challenge” Facebook video goes viral
L•A Publishing is Formed
2019
Putting into practice what we preach:
Affiliate program – Tell your story … Share your brand!
Magazine – LIFESTYLES Over 50 Northeastern Pennsylvania
Small business forum – myCMO.biz
Affiliate program – Tell your story … Share your brand!
Magazine – LIFESTYLES Over 50 Northeastern Pennsylvania
Small business forum – myCMO.biz
A Fourth-generation, Family-owned Business
2022
Operating as one of the oldest, full-service advertising agencies in the country, serving out of Lehigh Valley and Scranton, Wilkes/Barre, Pa.
Notable accounts: Atlantic Frozen Foods, Audiology Services, CRYO Science, Innovare Medical Media, Monarch Precast Concrete, Natural Food Group, Rileighs Outdoor Décor, Sprectrum Group
Notable accounts: Atlantic Frozen Foods, Audiology Services, CRYO Science, Innovare Medical Media, Monarch Precast Concrete, Natural Food Group, Rileighs Outdoor Décor, Sprectrum Group
can do for you! 
