Ask the Experts
L•A Factoids
A KACYON.com group of creative services.
L•A provides an integrated approach to developing and initiating strategic marketing plans that consider a variety of traditional (print) and digital (online) marketing tactics, including new technologies such as Generative AI, Artificial Intelligence to Tell your story ... Share your brand!™. L•A focuses on WHY you’re in business, so you can spend more time working on your business ... and achieve success! We execute a plan, measure our results and adjust accordingly. We’re accommodating to all budgets. Everything is estimated in advance and billed at a fixed cost. Our job is to make your job easier. There is no middle person interpreting your needs. You work directly with our team of marketing and technology experts, and creative professionals.
Frequently Asked Questions
At a minimum, you should review and update the key elements of your Website on the front-end, including any back-end 3rd party plugins or themes, every 3-4 months. However, content frequency also depends on the type of industry you’re in. For example: new products, sales/promotions, customer testimonials, pricing, blog posts and more.
An outdated or inaccurate website will create confusion or even deter potential customers, while an up-to-date Website builds credibility and fosters trust with your target audience. Is your Website boring and out-of-date? Give L-A Interactive and redesign your Website today!
In today’s fast-paced digital environment, online users expect your Website to load quickly. Slow render-blocking elements not only frustrate Website visitors but can also negatively impact your overall search engine rankings.
By properly optimizing on-page image files, minifying and/or compressing heavy CSS, JavaScript, and HTML files, and utilizing Content Delivery Networks (CDNs) you will significantly improve the overall speed of your Website.
SEO success starts with a strong foundation, as we like to call it, the “Blocking and Tackling”. Factors like high-quality content, strategic backlinks, fast loading speeds, mobile-friendly designs, and secure web servers play a crucial role. Focus on aligning your content with user search intent, optimizing headlines, improving domain authority, and maintaining a user-friendly site structure. Regular updates and analytics monitoring ensure continued growth and visibility in search results.
A comprehensive SEO audit involves analyzing your Website’s performance, identifying areas for improvement and implementing targeted strategies to boost your Website’s visibility. Regularly updating your content and monitoring your Website’s performance through Google Analytics can also provide valuable insights into your SEO efforts.
Since 2015, L-A Interactive has observed a significant shift, with mobile device traffic surpassing desktop traffic. Today, having a Website with a responsive design is no longer optional — it’s essential. In fact, studies show that users are more likely to abandon a Website that is not mobile-friendly, often turning to competitors who offer a smoother, more accessible online experience. Moreover, today’s popular search engines prioritize mobile-friendly Website Designs in their ranking algorithms.
Quality content is the backbone of any successful online presence, serving as a primary means of communication between your brand and your audience. If your Website lacks high-quality, relevant, and engaging content, you risk alienating potential customers and undermining your credibility in the market. crucial role in search engine optimization (SEO). Search engines favor websites that provide valuable and comprehensive content, which can significantly impact your search rankings. If your site lacks depth and relevance, it may struggle to compete with others that offer richer, more informative content. This can result in diminished visibility and reduced organic traffic, further hindering your growth potential. Additionally, content is vital for establishing your brand’s authority and thought leadership. Well-researched, insightful articles or Blog posts can position your business as a go-to resource within your industry. This not only builds trust with your audience but also encourages users to share your content, further expanding your reach.
Understanding the costs associated with your Website is essential for effective budgeting and maximizing your return on investment. Overpaying can occur in various areas, including Web hosting services, maintenance, design and third-party plug-ins, which can strain your financial resources without delivering commensurate value. Comparing different hosting providers can reveal more cost-effective options that still meet your performance and security requirements. Next, consider your Website’s design, development and ongoing maintenance costs. If you have a custom-built Website, you may be incurring high fees for ongoing updates and maintenance. Exploring alternative solutions, such as user-friendly content management systems (CMS) or Website builders, can significantly reduce costs while still providing a professional look and functionality. Lastly, review any subscriptions to third-party services, such as premium plug-ins, themes or marketing tools to assess whether these tools are essential for your operations
Frequent security breaches not only compromise your Website’s integrity but also pose significant risks to your brand’s reputation and customer trust. A Website that is regularly targeted by cybercriminals can lead to data loss, unauthorized access to sensitive information, and disruption of services, all of which can have serious financial and operational consequences. Common reasons for repeated hacks include outdated software, weak passwords and inadequate security measures. Consider the implementation of robust security protocols. This may include regular security audits, firewalls, and intrusion detection systems, which can help identify potential threats before they escalate. Employing SSL certificates not only encrypts data transmitted between your Website and users but also signals to visitors that your site is secure.
Understanding your Website’s traffic is crucial for evaluating its performance and effectiveness. Without this knowledge, you may miss valuable insights into user behavior, engagement patterns, and overall site functionality. User metrics provide a wealth of information that can help you make informed decisions about your Website strategy. By tracking the number of visitors, you can gauge the effectiveness of your marketing campaigns, assess the impact of content updates and identify trends that may influence your business decisions. Additionally, knowing your user demographics, such as geographic location, device usage and referral sources allows you to tailor your content and marketing strategies to better meet the needs of your audience. This targeted approach can enhance user experience, improve engagement and ultimately lead to higher conversion rates. If you are not currently tracking how many users access your site, it is essential to start doing so. By gaining insights into your Website traffic, you can make data-driven decisions that support your overall business goals. In today’s digital landscape, informed strategies are key to staying competitive and driving sustainable growth.
A Website that does not incorporate special features may appear static and uninspiring, which can deter visitors and diminish your brand’s appeal. Special features can take many forms, including interactive elements such as Chatbots, personalized user experiences or advanced search functionalities. These features not only improve user interaction but also make your Website more engaging and user-friendly. For example, integrating a chatbot can provide immediate assistance to visitors, answering their questions and guiding them through their journey on your Website. Features like user-generated content sections, product recommendations or customizable interfaces can foster a sense of community and encourage repeat visits. These interactive elements create a more immersive experience, allowing users to feel more connected to your brand. Investing in these enhancements may involve collaborating with Web developers and designers to create a customized solution that reflects your brand’s identity while meeting user expectations.
Insufficient administrative resources can significantly impact your Website’s performance, maintenance and overall effectiveness. Without dedicated support, critical tasks such as content updates, security monitoring and user engagement may be neglected, leading to potential issues that could deter visitors and harm your brand’s reputation. Administrative support is vital for ensuring that your Website operates smoothly and remains up-to-date. This includes regularly checking for software updates, managing plugins and ensuring that security measures are in place to protect against cyber threats. A lack of oversight in these areas can result in vulnerabilities that put both your data and your users at risk. A well-maintained Website is not just a digital presence; it’s a vital asset for building your brand and engaging your audience effectively.
Brand alignment is crucial for creating a cohesive identity that resonates with your online audience. When your Website fails to reflect your brand’s core values, messaging, and visual identity, it can lead to confusion among users and diminish trust in your business. A misaligned brand may manifest in inconsistent use of logos, color schemes, fonts, and overall design elements that do not harmonize with your established brand guidelines. Additionally, the tone and language used in your Website content may not accurately represent your brand’s personality, leading to a disconnect with your audience. This inconsistency can create a fractured perception of your company, making it difficult for potential customers to understand what you stand for and why they should choose you over competitors.
American Online (AOL) is a proprietary online service that went live in 1985, prior to the World Wide Web. It was a subscription based service, providing e-mail, as well as news and other information to its community of members. L•A Interactive launched its first online marketing campaign on AOL in 1993.
AI is a computer algorithm that makes it possible for machines to perform human-like tasks from data input and experience, such as speech recognition, manufacturing, automation, and thinking.
Also called ‘raster’ files, bitmap graphics are created from rows of different colored pixels to form an image. Bitmaps are not as well-suited to creating scalable images as vector files are. Usually photographic, bitmap files are resolution-dependent and can become pixelated (blurry) when enlarged. Mainly used for photo retouching, a popular desktop publishing tool is Adobe Photoshop. File extensions include: .psd and .jpg
An instruction manual that defines your company’s brand, such as mission, vision, value proposition, culture, tone, color scheme, graphics, and written text.
Generally printed items, such as brochures, flyers, business cards, or any other form of documentation used to communicate and promote a company’s products, services, and brand.
An e-mail marketing platform to help businesses easily create and disseminate custom designed or templated ‘e-blasts’ to a segmented list of contacts. Mailchimp is also a commonly used platform.
Customer Relationship Management is utilized by companies to manage its interactions with customers by using a combination of strategies and technology to study large amounts of customer-related information for the purpose of improving customer relationships, strengthening customer retention, and increasing sales.
Domain authority is a search engine ranking developed by Moz.com that scores (ranging from 1 to 100) a Website’s relevance to other Websites according to similar subject matter and industry type.
Explainer videos are typically short, 2D animated films designed to convey a complex concept, such as a new product or service in a simple and engaging way.
JPG (commonly used for compressed photos) • BMP (non-compressed images that support transparent backgrounds) • EPS (vector line art files for high-resolution print production) • PDF (a portable document format independent of any software)
MP4 (universal format for uploading decent quality video to streaming platforms such as YouTube and Facebook) • AVI (provides slightly higher video quality than MP4) • QuickTime (developed by Apple Computer and bundled with macOS)
Google Analytics 4 replaces Google’s Universal Analytics on July 1, 2023. One reason is Google’s shift to a “privacy first” approach. For instance, Google will no longer store IP addresses. Additional benefits include more robust cross-device and cross-platform tracking.
Generative AI (or Artificial Intelligence) is a technology that can produce various types of content, such as text, imagery, and data based on existing information. One of the biggest benefits of Generative AI is that it speeds up the content creation process.
A free analytics tool that tracks and reports Website traffic, such as user sessions, page views, and more for analysis and support of search engine optimization (SEO) tactics. A Google account is required to access the Tracking Code required to be installed on your Website.
File storage and content management made easy. Download and share your branded marketing materials, such as logos, photos, videos and more!
A print magazine by L•A Publishing, distributed 6x per year to 9,000 seniors and their families throughout all ten counties of northeastern Pennsylvania. Sharing stories of vibrant, healthy and productive living! View our latest issues.
The Meta Pixel by Facebook is a piece of Javascript code used on Websites that tracks the actions users take on your Website, like visiting a page. You can ‘Retarget’ previous visitors to your Website by displaying ads on their Facebook page.
A membership program that matches the challenges and needs of small business owners with benefits of AI, Artificial Intelligence and the advice of contributing experts, representing the professions of: Marketing & Sales • Information Technology • Accounting & Finance • Operations Management.
Organic focuses on generating traffic to your Website for free – increasing traffic gradually over a longer period of time – by publishing relevant and quality content. Paid requires investing in methods of driving traffic to your Website for the purpose of generating immediate results by purchasing paid ads directed to a specific demographic.
PPC, Pay Per Click is an Internet marketing strategy that involves advertisers paying a fee each time their ad is clicked when displayed as a result of a related keyword search.
Software as a Service (SaaS) is a software solution that you purchase on a subscription basis. It allows users to connect to and use cloud-based Apps over the Internet. Common examples are e-mail, calendaring, and office tools, such as Microsoft Office 365.
A sales funnel is the marketing term used to describe the process a potential customer follows before committing to a purchase. The typical sales funnel includes four stages: awareness, interest, decision, and action.
SEO, Search Engine Marketing is the method of promoting a Website, generally through paid strategies such as PPC, Pay Per Click; Social Media Ads; Banner Ads; and Ad Retargeting.
SEO, Search Engine Optimization is the process of optimizing a Website’s configuration, content relevancy, and popularity so its pages can be easily found during organic searches and ranked higher by search engines (such as Google).
SSL, Secure Socket Layer is an Internet standard for securing a Website’s information through encrypting data passed between two servers – preventing hackers from stealing highly confidential customer information, such as their password, credit card or bank account.
Secure your Website by purchasing an SSL Certificate to authenticate your Website’s identity and enable an encrypted connection by hosting your Website with L•A Interactive or other reputable, third-party Web hosting service provider.
The mission statement of KACYON.com group of creative services: Enhance your marketing efforts through memorable storytelling by creating richer and more Dynamic forms of both written and visual communication designed to Engage your audience and elicit a quicker Response. View our video portfolio.
The vector file format is ideal for printing since the artwork is made from a series of mathematical curves that will print crisply even when resized. For example, a vector logo on your business card can be enlarged to billboard size and retain the same quality resolution. Adobe Illustrator is one popular desktop publishing tool used for creating vector line art. File extensions include: .ai and .eps
A custom printed, direct mail piece with a paper thin, integrated LCD screen to display a pre-recorded digital video upon opening.
The invaluable process of collecting, reporting, and analyzing Website data for the purpose of improving one’s Website strategy and results. Data includes but, is not limited to: page views, unique visits, return visits, etc. A popular Web analytics tool is Google Analytics.
L•A Interactive launched its first online marketing campaign in 1993 on AOL, America Online.
L•A Interactive was one of six U.S. based advertising agencies who launched their first Website in 1993, the year the World Wide Web was made public. L•A’s first customer Website was launched in 1995 for Bethlehem Steel Corporation.
WordPress is a CMS, Content Management System that uses open source PHP code and a MySQL database, enabling the layperson to design, build and manage a Website without any programming knowledge or experience.
WordPress is free, as are many of its third-party plugins. However, you will need to purchase a domain (www address) to associate with it, as well as have your Website hosted with a reputable Web hosting service provider, such as L•A Interactive.
The World Wide Web was invented in 1989 for information sharing between universities by using the backbone of the Internet. The WWW was made public in 1993 through the use of free browser software.
Many popular Web browsers, such as Google Chrome, display this warning when they do not recognize a Website or Web page as encrypted. Meaning: The Website you are attempting to view is not using an SSL certificate (Secure Socket Layer) or HTTPS secure designation – required for the transfer of secure data and personal information.
You’ll need to purchase an SSL Certificate to associate with your Website (URL). L-A Interactive provides an SSL Certificate as part of its Web hosting package.
