Marketing 70 Years!
Our History
A History of Firsts
Continuing a long tradition of embracing new forms of media such as television and radio in the 1960's, Lieberman•Appalucci (former L•A name) works closely with Apple and IBM in the late 1980's as one of the first advertising agencies in the country to deploy desktop publishing, produce digital video, institute e-learning and market on the World Wide Web. That tradition continues today under KACYON.com, as we embrace all forms of traditional (print) and digital (online) marketing, including new technologies such as Generative AI, Artificial Intelligence to Tell your story ... Share your brand!™
Incorporated
Notable new accounts: Atlantic Cement Company, Old Dutch Beer, Lehigh Lumber Company, Lehigh Valley Dairy Farms
Name Change
Notable new accounts: A&B Meats, General Acceptance Corporation (GAC), Keystone Savings Association, Merchants National Bank, Mitsubishi Motors
Joint Venture
Notable new accounts: Atlas Minerals & Chemicals, Blue Cross, Fuller Company, Mack Trucks, Pentamation Enterprises, Saucony Shoes
Name Change
Notable new accounts: 10K Activewear, Alpo Pet Foods, Bethlehem Steel Corporation, Boyesen, Hess’s Department Stores, Majestic Athletic, Penske Truck Rental
Desktop Publishing
L•A works closely with Apple and IBM in the late 1980's as one of the first advertising agencies in the country to deploy desktop publishing, produce digital video and market on the World Wide Web. Photo: Apple Macintosh SE with 2 MB of RAM and a 40 MB hard drive in a compact case with 9-inch monochrome display.
L•A Interactive is Formed
1993
L•A places its first ad banner on America Online
1995
L•A launches Bethlehem Steel Corporation's first Web site
1997
L•A launches an award-winning Web site for Penske Truck Rental
2000
L•A develops first touch-screen kiosk program for Lehigh Valley Hospital Network; produces first CD-ROM presentation for Just Born PEEPS' 50th Anniversary; distributes first 1,000+ page product catalog on CD-ROM for Air Products & Chemicals, Inc.; launches first distance learning program offering Continuing Education Units (CEUs) to architects for DORMA Group North America
2023
L•A publishes its first series of Facebook posts using Generative AI, Artificial Intelligence
Name Change
Notable new accounts: Action Party Rentals, American Bank, AFC First Financial, Buckno Lisicky & Company, Dean Foods (now Dairy Farmers of America), DORMA Group North America, Just Born, Penske Logistics
50-Year Anniversary
Notable new accounts: Aesculap, CIT Bank, Top Notch Distributors
Acquisition
Notable new accounts: ABE Carpet Cleaning, Allentown Family Foot Care, National Energy Improvement Fund (NEIF), UBS Aesthetics, United Way
Acquisition
Acquisition paves road into the Poconos region of northeastern Pennsylvania and the Scranton / Wilkes-Barre market for L•A Interactive, bolstering its Web hosting portfolio of accounts
L•A VideoProduction is Formed
1960's
L•A begins producing television commercials, replacing radio as the dominant broadcast medium
1997
L•A produces its first series of digital video customer testimonials distributed on CD-ROM for Penske Logistics
2000
L•A incorporates digital video into touch-screen kiosks for trade show, lobby display and training use
2013
L•A produces its first series of YouTube videos for educational purposes
2017
L•A goes viral with “Mannequin Challenge” Facebook video; produces its first video Docuseries for Audiology Services
2019
L•A produces its first series of Explainer style videos
2020
L•A is designated as a preferred creative resource to Innovare Medical Media for the design and production of digital display graphics for its hospital advertising network
L•A Publishing is Formed
Magazine – LIFESTYLES Over 50 Northeastern Pennsylvania
Affiliate marketing – Tell your story … Share your brand!
Membership program – myCMO.biz
Notable magazine advertisers: Area Agency on Aging, BrightStar Home Care, Geisinger 65 Forward, Lehigh Valley Hospital Network, LIFE Geisinger, The Hearing Center, United Methodist Homes
Tell your story ... Share your brand!™
Notable new accounts: Atlantic Frozen Foods, Audiology Services, Caring Grace Home Care Agency, D&L National Heritage Corridor, Holiday Outdoor Décor (fomerly Rileighs), Innovare Medical Media, King's Real Estate Management & Development, Natural Food Group, Sprectrum Homes & Remodeling
myCMO.biz is Launched
Notable new accounts: Controlled Environmental Solutions, CRYO Science, Half Barrel Brewing, Monarch Precast Concrete, Olympia Chimney & Venting, Penn Pressure, Starkey Hearing Technologies, The Piped Peony Academy, Yocco's Hot Dogs
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