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Our History

Marketing 70 Years!

Our History

Continuing a long tradition of embracing new forms of media such as television and radio in the 1960's, Lieberman•Appalucci (former L•A name) works closely with Apple and IBM in the late 1980's as one of the first advertising agencies in the country to deploy desktop publishing, produce digital video, institute e-learning and market on the World Wide Web. That tradition continues today under, as we embrace all forms of traditional (print) and digital (online) marketing, including new technologies such as Generative AI, Artificial Intelligence to Tell your story ... Share your brand!™


Agency founded by George R. Lieberman with an office in Allentown, Pa.

Agency incorporated as Ritter-Lieberman

Notable new accounts: Atlantic Cement Company, Old Dutch Beer, Lehigh Lumber Company, Lehigh Valley Dairy Farms


Name Change
Agency changes its name to Lieberman Associates

Notable new accounts: A&B Meats, General Acceptance Corporation (GAC), Keystone Savings Association, Merchants National Bank, Mitsubishi Motors


Joint Venture
Agency forms joint venture as Bishopric, Lieberman, Harrison & Fielden opening offices in New York City, Atlanta and Miami

Notable new accounts: Atlas Minerals & Chemicals, Blue Cross, Fuller Company, Mack Trucks, Pentamation Enterprises, Saucony Shoes


Name Change
Agency changes its name to Lieberman•Appalucci (L•A) to include partner and creative director, Joe Appalucci

Notable new accounts: 10K Activewear, Alpo Pet Foods, Bethlehem Steel Corporation, Boyesen, Hess’s Department Stores, Majestic Athletic, Penske Truck Rental


Desktop Publishing
Agency leads the desktop publishing revolution

L•A works closely with Apple and IBM in the late 1980's as one of the first advertising agencies in the country to deploy desktop publishing, produce digital video and market on the World Wide Web. Photo: Apple Macintosh SE with 2 MB of RAM and a 40 MB hard drive in a compact case with 9-inch monochrome display.


L•A Interactive is Formed

L•A places its first ad banner on America Online

L•A launches Bethlehem Steel Corporation's first Web site

L•A launches an award-winning Web site for Penske Truck Rental

L•A develops first touch-screen kiosk program for Lehigh Valley Hospital Network; produces first CD-ROM presentation for Just Born PEEPS' 50th Anniversary; distributes first 1,000+ page product catalog on CD-ROM for Air Products & Chemicals, Inc.; launches first distance learning program offering Continuing Education Units (CEUs) to architects for DORMA Group North America

L•A publishes its first series of Facebook posts using Generative AI, Artificial Intelligence


Name Change
Agency changes its name to L•A Advertising following the retirements of George Lieberman and Joe Appalucci

Notable new accounts: Action Party Rentals, American Bank, AFC First Financial, Buckno Lisicky & Company, Dean Foods (now Dairy Farmers of America), DORMA Group North America, Just Born, Penske Logistics


50-Year Anniversary
Agency establishes itself as the region's premier, full-service advertising agency serving small, family-owned businesses to large, Fortune 200 companies, both domestic and international

Notable new accounts: Aesculap, CIT Bank, Top Notch Distributors


Acquisition acquires L•A Advertising and L•A Interactive

Notable new accounts: ABE Carpet Cleaning, Allentown Family Foot Care, National Energy Improvement Fund (NEIF), UBS Aesthetics, United Way


Acquisition acquires Digital Zone

Acquisition paves road into the Poconos region of northeastern Pennsylvania and the Scranton / Wilkes-Barre market for L•A Interactive, bolstering its Web hosting portfolio of accounts


L•A VideoProduction is Formed

L•A begins producing television commercials, replacing radio as the dominant broadcast medium

L•A produces its first series of digital video customer testimonials distributed on CD-ROM for Penske Logistics

L•A incorporates digital video into touch-screen kiosks for trade show, lobby display and training use

L•A produces its first series of YouTube videos for educational purposes

L•A goes viral with “Mannequin Challenge” Facebook video; produces its first video Docuseries for Audiology Services

L•A produces its first series of Explainer style videos

L•A is designated as a preferred creative resource to Innovare Medical Media for the design and production of digital display graphics for its hospital advertising network


L•A Publishing is Formed
Agency combines the creative services of into three, uniquely-branded product solutions for content creation and sharing

Magazine – LIFESTYLES Over 50 Northeastern Pennsylvania
Affiliate marketing – Tell your story … Share your brand!
Membership program –

Notable magazine advertisers: Area Agency on Aging, BrightStar Home Care, Geisinger 65 Forward, Lehigh Valley Hospital Network, LIFE Geisinger, The Hearing Center, United Methodist Homes


Tell your story ... Share your brand!™
Agency promotes effort of enhancing your marketing efforts through memorable storytelling by creating richer and more dynamic forms of both written and visual communication designed to engage your audience and elicit a quicker response

Notable new accounts: Atlantic Frozen Foods, Audiology Services, Caring Grace Home Care Agency, D&L National Heritage Corridor, Holiday Outdoor Décor (fomerly Rileighs), Innovare Medical Media, King's Real Estate Management & Development, Natural Food Group, Sprectrum Homes & Remodeling

2023 is Launched launches a membership program matching the challenges and needs of small business owners with the benefits of Generative AI, Artificial Intelligence and the trusted, personalized advice of contributing experts
myCMO logo

Notable new accounts: Controlled Environmental Solutions, CRYO Science, Half Barrel Brewing, Monarch Precast Concrete, Olympia Chimney & Venting, Penn Pressure, Starkey Hearing Technologies, The Piped Peony Academy, Yocco's Hot Dogs


Work directly with our team of marketing and technology experts, and creative professionals.