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History

Marketing 65+ Years!

Our History

A History of Firsts

Continuing a long tradition of embracing new forms of media such as television and radio in the 1960's, Lieberman•Appalucci (former L•A name) worked closely with Apple and IBM in the late 1980's as one of the first advertising agencies in the country to employ desktop publishing, produce digital video and market on the World Wide Web. That tradition continues today under KACYON.com, as we embrace all forms of traditional (print) and digital (online) marketing, including new technologies such as Generative AI, Artificial Intelligence to Tell your story ... Share your brand!™

1954

Established
Agency founded by George R. Lieberman with an office in Allentown, Pa.
1955

Incorporated
Agency incorporated as Ritter-Lieberman
LA-Advertising-Lieberman-Office-Lobby

Notable accounts: Atlantic Cement Company, Old Dutch Beer, Lehigh Lumber Company, Lehigh Valley Dairy Farms

1965

Name Change
Agency changes its name to Lieberman Associates
AB-Meats-TV-Commercial

Notable accounts: A&B Meats, General Acceptance Corporation (GAC), Keystone Savings Association, Merchants National Bank, Mitsubishi Motors

1975

Joint Venture
Agency forms joint venture as Bishopric, Lieberman, Harrison & Fielden opening offices in New York City, Atlanta and Miami
Mack-Trucks-Publication-Ad

Notable accounts: Atlas Minerals & Chemicals, Blue Cross, Fuller Company, Mack Trucks, Pentamation Enterprises, Saucony Shoes

1981

Name Change
Agency changes its name to Lieberman•Appalucci (L•A) to include partner and creative director, Joe Appalucci
Penske-Truck-Rental-Truck

Notable accounts: 10K Activewear, Alpo Pet Foods, Bethlehem Steel Corporation, Boyesen, Hess’s Department Stores, Majestic Athletic, Penske Truck Rental

1993

L•A Interactive is Formed
Milestones

1993
L•A places its first ad banner on America Online

1995
L•A launches Bethlehem Steel Corporation's first Web site

1997
L•A launches an award-winning Web site for Penske Truck Rental

2000
L•A develops first touch-screen kiosk program for Lehigh Valley Hospital Network; produces first CD-ROM presentation for Just Born PEEPS' 50th Anniversary; distributes first 1,000+ page product catalog on CD-ROM for Air Products & Chemicals, Inc.; launches first distance learning program offering Continuing Education Units (CEUs) to architects for DORMA Group North America

2023
L•A publishes its first series of Facebook posts using Generative AI, Artificial Intelligence

2001

Name Change
Agency changes its name to L•A Advertising following the retirements of George Lieberman and Joe Appalucci

Notable accounts: American Bank, AFC First Financial, Aesculap, Buckno Lisicky & Company, CIT Bank, Dean Foods (now Dairy Farmers of America), DORMA Group North America, Just Born, Penske Logistics, Top Notch Distributors

2004

50-Year Anniversary
Established in 1954, L•A Advertising is the region's premier, full-service advertising agency serving small, family-owned businesses to large, Fortune 200 companies, both domestic and international
2005

Acquisition
KACYON.com acquires L•A Advertising and L•A Interactive

Notable accounts: ABE Carpet Cleaning, Action Party Rentals, Allentown Family Foot Care, National Energy Improvement Fund (NEIF), UBS Aesthetics, United Way

2008

Acquisition
KACYON.com acquires Digital Zone

Acquisition paves road into the Poconos region of northeastern Pennsylvania and the Scranton / Wilkes-Barre market for L•A Interactive, bolstering its Web hosting portfolio of accounts

2017

L•A VideoProduction is Formed
Milestones
L-A-VideoProduction-behind-scenes

1960's
L•A produces television commercials, replacing radio as the dominant broadcast medium

1997
L•A produces its first series of digital video customer testimonials distributed on CD-ROM for Penske Logistics

2000
L•A incorporates digital video into touch-screen kiosks for trade show, lobby display and training use

2013
L•A produces its first series of YouTube videos for educational purposes

2017
L•A goes viral with “Mannequin Challenge” Facebook video; produces its first video Docuseries for Audiology Services

2019
L•A produces its first series of Explainer style videos

2020
L•A is designated as a preferred creative resource to Innovare Medical Media for the design and production of digital display graphics for its hospital advertising network

2019

L•A Publishing is Formed
Content, content, content
LIFESTYLES-Over-50-Magazine-spread

Affiliate marketing – Tell your story … Share your brand!
Magazine – LIFESTYLES Over 50 Northeastern Pennsylvania
Membership program – myCMO.biz

Notable accounts: Area Agency on Aging, BrightStar Home Care, Caring Grace Home Care Agency, Geisinger 65 Forward, Lehigh Valley Hospital Network, LIFE Geisinger, The Hearing Center, United Methodist Homes

2020

Tell your story ... Share your brand!™
Enhance your marketing efforts through memorable storytelling by creating richer and more dynamic forms of both written and visual communication designed to engage your audience and elicit a quicker response
imac-LA-Websites

Notable accounts: Atlantic Frozen Foods, Audiology Services, D&L National Heritage Corridor, Holiday Outdoor Décor (fomerly Rileighs), Innovare Medical Media, King's Real Estate Management & Development, Natural Food Group, Sprectrum Homes & Remodeling

2023

myCMO.biz is Launched
A membership program matching the challenges and needs of small business owners with the benefits of Generative AI, Artificial Intelligence and the trusted, personalized advice of contributing experts
myCMO logo

Notable accounts: Controlled Environmental Solutions, CRYO Science, Excelsior Care Group, Half Barrel Brewing, Monarch Precast Concrete, Olympia Chimney & Venting, Penn Pressure, Synergy at Hamilton West, The Piped Peony Academy, Valley National Realty, Yocco's Hot Dogs

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