Frequently Asked Questions
L•A Factoids
A KACYON.com group of creative services.
L•A provides an integrated approach to developing and initiating strategic marketing plans that consider a variety of traditional (print) and digital (online) marketing tactics, including new technologies such as Generative AI, Artificial Intelligence to Tell your story ... Share your brand!™. L•A focuses on WHY you’re in business, so you can spend more time working on your business ... and achieve success! We execute a plan, measure our results and adjust accordingly. We’re accommodating to all budgets. Everything is estimated in advance and billed at a fixed cost. Our job is to make your job easier. There is no middle person interpreting your needs. You work directly with our team of marketing and technology experts, and creative professionals.
Ask the Experts
At a minimum, you should review and update key elements of your Website every 1-2 months. This includes checking the front-end design and ensuring all third-party plugins or themes on the back-end are up to date. However, how often you need to update content really depends on your industry. For example:
- If you’re launching new products or running sales/promotions, you’ll want to update frequently.
- If you share customer testimonials or legal information, you may need to refresh that regularly.
- Other updates could include new CAD files, pricing changes, or blog posts.
The goal is to keep your website fresh and relevant to your audience, while also ensuring everything works smoothly behind the scenes.
An outdated or inaccurate Website will create confusion or even deter potential customers, while an up-to-date Website builds credibility and fosters trust with your customers.
In today’s fast-paced digital world, customers expect Websites to load quickly. Slow-loading pages not only frustrate visitors but can also hurt your search engine rankings.
To improve your Website’s speed, start by optimizing all of the images on your Website. Make sure they’re the right size and properly compressed to reduce load times. You can also minify or compress heavy use of CSS, JavaScript, and HTML files, which removes unnecessary code and makes files sizes smaller. Another great option is using a Content Delivery Network (CDN), which helps distribute your website’s content more efficiently by storing copies in different locations around the world.
By making these adjustments, you’ll notice a significant boost in your website’s performance and overall user experience.
SEO success starts with a strong foundation—what we like to call “Blocking and Tackling.” Key factors include original content, authoritative backlinks, fast loading speeds, mobile-optimized designs, and secure Website servers. It’s important to align your content with user search intent, optimize headlines, domain authority, and user-friendly Website structure.
To maintain growth and visibility, regular updates and ongoing monitoring of your Website’s analytics are essential. An SEO audit is a great way to assess your Website’s performance, identify areas for improvement, and implement targeted strategies to boost visibility in search results.
In addition, updating your content regularly and monitoring your Website’s performance through tools like Google Analytics, Console, and Tag Manager will help you stay on top of the latest trends and refine your approach for continuous improvement.
Since 2015, L-A Interactive has seen a major shift from desktop user traffic to mobile device traffic. Today, having a Website with a responsive design is not just optional—it’s essential. Users are much more likely to leave a Website that isn’t mobile-friendly, often opting for competitors that provide a smoother, more accessible experience. Additionally, search engines like Google prioritize mobile-friendly websites in their ranking algorithms, meaning a non-mobile Website could hurt your visibility in search results.
Quality content is the backbone of any successful business, acting as the primary way to connect with your customers online and build a relationship with them. Without high-quality, relevant, and engaging content, your Website risks losing credibility and failing to capture the attention of visitors.
Content plays a crucial role in search engine optimization (SEO) because search engines prioritize websites that offer valuable and comprehensive information. If your Website lacks depth or relevance, it may struggle to compete with others that provide richer, more informative content. This can result in lower search rankings, reduced visibility, and ultimately, less organic traffic—hindering your growth potential.
Beyond SEO, quality content is essential for establishing your brand’s authority and thought leadership. Well-researched, insightful blog posts or articles can position your business as a trusted resource within your industry. This not only builds credibility and trust with your customers but also encourages users to share your content, helping you reach an even wider audience and further boost your brand’s visibility.
Understanding the costs associated with your Website is crucial for effective budgeting and maximizing your return on investment. Overpaying in areas like Web Hosting, maintenance, design, and third-party plugins can quickly strain your budget without providing enough value in return. To avoid this, it’s important to compare hosting providers to find more cost-effective options that still meet your performance and security needs.
Next, consider the costs tied to your Website’s design, development, and ongoing maintenance. If you have a custom-built Website, you might be facing high fees for regular updates and fixes. Exploring more affordable alternatives, such as user-friendly content management systems (CMS) or Website builders, can reduce costs while still offering a professional appearance and functionality.
Finally, take a close look at any subscriptions to third-party services, like premium plugins, themes, or marketing tools. Assess whether these services are essential to your business goals, and if not, look for alternatives that might offer better value or scalability for your needs. By carefully managing these costs, you can ensure your website remains an effective marketing tool.
Frequent security breaches not only jeopardize your Website’s integrity but also pose significant risks to your brand’s online reputation and trust. A Website that is consistently targeted by cybercriminals can lead to data loss, unauthorized access to sensitive information, and disruptions in service—resulting in serious financial and operational consequences. Common causes of repeated hacks include outdated software, weak passwords, and insufficient security measures.
To protect your Website, it’s essential to implement robust security protocols. L-A Interactive regularly audits security, firewalls, and intrusion detection systems to identify potential threats against your Website before they escalate. Additionally, L-A Interactive provides free SSL certificates to encrypt the data transmitted between your Website and your users, but it also reassures visitors that your Website is secure, boosting trust and confidence. By prioritizing security, you safeguard both your business and your customers.
Understanding your Website’s traffic is essential for evaluating its performance and effectiveness. Without this knowledge, you risk missing out on valuable insights into user behavior, engagement patterns, and overall site functionality. Tracking user metrics gives you the information you need to make informed decisions about your Website strategy.
By monitoring the number of your Website visitors, you can assess the success of your marketing campaigns, understand the impact of content updates, and identify trends that could influence your business decisions. Additionally, knowing your target audience—such as geographic locations, device usage, and referral sources—enables you to tailor your content and marketing strategies to better meet their needs. This simple approach can enhance the user experience, boost engagement, and ultimately increase conversion rates on your Website by providing what they are looking for.
If you’re not already tracking website traffic, it’s crucial to start. By gaining insights into your Website’s performance, you can make data-driven decisions that align with your overall business goals. In today’s digital landscape, using data to guide your strategies is key to staying competitive and driving long-term growth.
Are you a marketing director struggling to find the time or resources to keep your Website up and running smoothly and keep it up-to-date?
Insufficient administrative resources can greatly impact your Website’s performance, maintenance, and overall effectiveness. Without dedicated support, crucial tasks like content updates, security monitoring, and user engagement can easily be overlooked, leading to potential issues that could drive visitors away and damage your online reputation.
Dedicated Webmaster support is essential for ensuring that your Website operates effectively. This includes regularly checking for software updates, managing plugins, and ensuring robust security measures are in place to protect against cyber threats. Neglecting these areas can create vulnerabilities that put both your data and users at risk.
A well-maintained Website is more than just a digital presence—it’s a key asset for strengthening your business and engaging your audience. Regular attention to its upkeep ensures it continues to support your business goals and remain a trusted resource for your users.
Brand alignment is essential for crafting a cohesive brand identity that resonates with your audience. When your business fails to reflect your brand’s core values, messaging, and visual identity, it can lead to confusion among users and erode trust in your business. Inconsistent use of logos, color schemes, fonts, and overall design elements that don’t match your established guidelines can create a fragmented experiences, causing customers to question the authenticity of your company.
Beyond visual elements, the tone and language used in your branded content must align with your personality. A mismatch here can cause a disconnect with your audience, leaving them unsure about who you are and why they should choose you over competitors.
To maintain strong brand alignment, it’s crucial to have clear style guides that dictate how your logo, colors, fonts, and other design elements should be used across all platforms. A well-designed logo should be consistently placed and sized, and color schemes should follow the same palette throughout it’s use to strengthen brand recognition and awareness. Additionally, make sure your fonts and typography reflect the tone of your brand—whether it’s modern, professional, playful, or sophisticated. A cohesive visual identity combined with a consistent voice across all content ensures your brand is presented in a way that builds trust, clarity, and a stronger connection with your audience.
American Online (AOL) is a proprietary online service that went live in 1985, prior to the World Wide Web. It was a subscription based service, providing e-mail, as well as news and other information to its community of members. L•A Interactive launched its first online marketing campaign on AOL in 1993.
AI is a computer algorithm that makes it possible for machines to perform human-like tasks from data input and experience, such as speech recognition, manufacturing, automation, and thinking.
Also called ‘raster’ files, bitmap graphics are created from rows of different colored pixels to form an image. Bitmaps are not as well-suited to creating scalable images as vector files are. Usually photographic, bitmap files are resolution-dependent and can become pixelated (blurry) when enlarged. Mainly used for photo retouching, a popular desktop publishing tool is Adobe Photoshop. File extensions include: .psd and .jpg
An instruction manual that defines your company’s brand, such as mission, vision, value proposition, culture, tone, color scheme, graphics, and written text.
Generally printed items, such as brochures, flyers, business cards, or any other form of documentation used to communicate and promote a company’s products, services, and brand.
An e-mail marketing platform to help businesses easily create and disseminate custom designed or templated ‘e-blasts’ to a segmented list of contacts. Mailchimp is also a commonly used platform.
Customer Relationship Management is utilized by companies to manage its interactions with customers by using a combination of strategies and technology to study large amounts of customer-related information for the purpose of improving customer relationships, strengthening customer retention, and increasing sales.
Domain authority is a search engine ranking developed by Moz.com that scores (ranging from 1 to 100) a Website’s relevance to other Websites according to similar subject matter and industry type.
Explainer videos are typically short, 2D animated films designed to convey a complex concept, such as a new product or service in a simple and engaging way.
JPG (commonly used for compressed photos) • BMP (non-compressed images that support transparent backgrounds) • EPS (vector line art files for high-resolution print production) • PDF (a portable document format independent of any software)
MP4 (universal format for uploading decent quality video to streaming platforms such as YouTube and Facebook) • AVI (provides slightly higher video quality than MP4) • QuickTime (developed by Apple Computer and bundled with macOS)
Google Analytics 4 replaces Google’s Universal Analytics on July 1, 2023. One reason is Google’s shift to a “privacy first” approach. For instance, Google will no longer store IP addresses. Additional benefits include more robust cross-device and cross-platform tracking.
Generative AI (or Artificial Intelligence) is a technology that can produce various types of content, such as text, imagery, and data based on existing information. One of the biggest benefits of Generative AI is that it speeds up the content creation process.
A free analytics tool that tracks and reports Website traffic, such as user sessions, page views, and more for analysis and support of search engine optimization (SEO) tactics. A Google account is required to access the Tracking Code required to be installed on your Website.
File storage and content management made easy. Download and share your branded marketing materials, such as logos, photos, videos and more!
A print magazine by L•A Publishing, distributed 6x per year to 9,000 seniors and their families throughout all ten counties of northeastern Pennsylvania. Sharing stories of vibrant, healthy and productive living! View our latest issues.
The Meta Pixel by Facebook is a piece of Javascript code used on Websites that tracks the actions users take on your Website, like visiting a page. You can ‘Retarget’ previous visitors to your Website by displaying ads on their Facebook page.
A membership program that matches the challenges and needs of small business owners with benefits of AI, Artificial Intelligence and the advice of contributing experts, representing the professions of: Marketing & Sales • Information Technology • Accounting & Finance • Operations Management.
Organic focuses on generating traffic to your Website for free – increasing traffic gradually over a longer period of time – by publishing relevant and quality content. Paid requires investing in methods of driving traffic to your Website for the purpose of generating immediate results by purchasing paid ads directed to a specific demographic.
PPC, Pay Per Click is an Internet marketing strategy that involves advertisers paying a fee each time their ad is clicked when displayed as a result of a related keyword search.
Software as a Service (SaaS) is a software solution that you purchase on a subscription basis. It allows users to connect to and use cloud-based Apps over the Internet. Common examples are e-mail, calendaring, and office tools, such as Microsoft Office 365.
A sales funnel is the marketing term used to describe the process a potential customer follows before committing to a purchase. The typical sales funnel includes four stages: awareness, interest, decision, and action.
SEO, Search Engine Marketing is the method of promoting a Website, generally through paid strategies such as PPC, Pay Per Click; Social Media Ads; Banner Ads; and Ad Retargeting.
SEO, Search Engine Optimization is the process of optimizing a Website’s configuration, content relevancy, and popularity so its pages can be easily found during organic searches and ranked higher by search engines (such as Google).
SSL, Secure Socket Layer is an Internet standard for securing a Website’s information through encrypting data passed between two servers – preventing hackers from stealing highly confidential customer information, such as their password, credit card or bank account.
Secure your Website by purchasing an SSL Certificate to authenticate your Website’s identity and enable an encrypted connection by hosting your Website with L•A Interactive or other reputable, third-party Web hosting service provider.
The mission statement of KACYON.com group of creative services: Enhance your marketing efforts through memorable storytelling by creating richer and more Dynamic forms of both written and visual communication designed to Engage your audience and elicit a quicker Response. View our video portfolio.
The vector file format is ideal for printing since the artwork is made from a series of mathematical curves that will print crisply even when resized. For example, a vector logo on your business card can be enlarged to billboard size and retain the same quality resolution. Adobe Illustrator is one popular desktop publishing tool used for creating vector line art. File extensions include: .ai and .eps
A custom printed, direct mail piece with a paper thin, integrated LCD screen to display a pre-recorded digital video upon opening.
The invaluable process of collecting, reporting, and analyzing Website data for the purpose of improving one’s Website strategy and results. Data includes but, is not limited to: page views, unique visits, return visits, etc. A popular Web analytics tool is Google Analytics.
L•A Interactive launched its first online marketing campaign in 1993 on AOL, America Online.
L•A Interactive was one of six U.S. based advertising agencies who launched their first Website in 1993, the year the World Wide Web was made public. L•A’s first customer Website was launched in 1995 for Bethlehem Steel Corporation.
WordPress is a CMS, Content Management System that uses open source PHP code and a MySQL database, enabling the layperson to design, build and manage a Website without any programming knowledge or experience.
WordPress is free, as are many of its third-party plugins. However, you will need to purchase a domain (www address) to associate with it, as well as have your Website hosted with a reputable Web hosting service provider, such as L•A Interactive.
The World Wide Web was invented in 1989 for information sharing between universities by using the backbone of the Internet. The WWW was made public in 1993 through the use of free browser software.
Many popular Web browsers, such as Google Chrome, display this warning when they do not recognize a Website or Web page as encrypted. Meaning: The Website you are attempting to view is not using an SSL certificate (Secure Socket Layer) or HTTPS secure designation – required for the transfer of secure data and personal information.
You’ll need to purchase an SSL Certificate to associate with your Website (URL). L-A Interactive provides an SSL Certificate as part of its Web hosting package.
