Online Marketing — L•A Interactive

Feeding the search engine algorithm — Since the advent of the digital age and the World Wide Web, how businesses go to market continues to undergo a profound transformation. Search engines such as Google, Bing, Yahoo, and DuckDuckGo are hungry for fresh content, and they keep changing the rules by which businesses attract and engage customers. Content generation has emerged as the cornerstone of a successful online marketing strategy.

Content, content, content … Catering to these monsters of the World Wide Web requires generating content that encompasses a wide range of media, including:

• Photography
• Video
• Infographics
• And more

Engaging, relevant, uniquely scripted multimedia content is particularly appealing to both search engines and users alike. Not only does it engage visitors more effectively, but it also keeps them on your site for longer, ultimately reducing bounce rates. In the eyes of search engine behemoths, this is a sign that your content is valuable and worth promoting over your competitors. Examples of interactive content include:

• Quizzes
• Games
• Polls
• E-learning
• Calculators
• And more

Is your online presence stagnant? Gone are the days when a single Website presence would suffice for businesses to establish an online presence. Today’s business landscape is incomplete without a robust social media presence. Social media platforms are search engines in their own right, and regularly updating them with fresh content is a must. Interacting and engaging with your audience on platforms like Facebook, Instagram, Twitter, LinkedIn, myCMO.biz, and others not only builds brand loyalty but also sends a positive message to all search engines. When your Website or social media profiles are frequently updated with high-quality content, search engines are more likely to reward you with improved rankings and better conversion rates.

The foundation of a successful online marketing strategy. An imperative first step in evaluating any online marketing strategy – what we refer to as “Domain Authority” – is understanding your Website’s overall online reputation. In a digital age where search engines play a pivotal role in shaping a business’s online success, business owners and marketing professionals must feed these digital monsters to stay in their good graces: from SEO dominance and multimedia appeal to maintaining a strong social media presence and creating targeted ads, businesses can satisfy the ever-evolving algorithms and appetites of these search giants.

The benefits of using L•A Interactive to manage your online marketing:

• Dedicated Webmaster supported by a team of marketing and technology experts, and creative professionals
• Integrated approach to developing and initiating strategic marketing plans that consider a variety of traditional and digital media
• Over 30 years of experience marketing online – since 1993, starting with AOL, America Online