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Careers
We are actively seeking marketing and technology experts, and creative professionals who: are focused on our clients' business; embrace learning and problem solving; are passionate about doing great work; and strive to deliver superior results.
Updated: June 23, 2023
Job Title: Brand Manager for L•A Advertising
Overview:
L•A Advertising is seeking a motivated and knowledgeable Marketing Expert and Copywriter/Graphic Designer to join our team at KACYON.com. As part of a collaborative approach to our integrated suite of creative service offerings, you will play a crucial role in providing consultation, education, and driving new business development to meet the full-service needs of our customers and prospects. Your professionalism, expertise, and ethical conduct will be vital as you represent our company when interacting with customers, business associates, and other relevant organizations. Our team initiates marketing strategies, fosters client relationships, and stays ahead of industry trends. If you have a passion for excellence, and thrive in a collaborative environment, we would love to hear from you.
Experience(s):
- Bachelor’s Degree preferred
- 5-8 years of hands-on experience in brand management and developing marketing and brand strategies
- Exceptional copywriting/graphic design skills, with the ability to create engaging and persuasive content
- Strong editing and proofreading abilities to ensure accuracy and consistency
- Familiarity with various advertising and marketing media channels – traditional (print) and digital (online)
- Knowledgeable of various social media management and project management tools
Roles and Responsibilities:
- Take lead in adapting and implementing marketing and brand strategies for clients’ products and services, considering target audience(s), messaging, and graphics.
- Conceptualize and produce content to captivate, inform, educate, and persuade clients’ intended target audience(s).
- Create content for diverse media channels, including sales collateral, direct mail, outdoor advertising, tradeshow displays, newspaper and magazine ads, infographics for social media, e-newsletters, video, and more.
- Maintain brand integrity across all company advertising and marketing initiatives, communications, and materials, both in print and online.
- Manage the continuity and use of L•A MediaBank, ensuring a customers’ consistent brand representation.
- Assistant Editor/Designer of LIFESTYLES Over 50 Northeastern Pennsylvania magazine.
- Self-motivated, detail-oriented, and able to work independently as well as part of a team.
Updated: June 15, 2023
Job Title: Webmaster for L•A Interactive
Overview:
L•A Interactive is seeking a motivated and knowledgeable Web Developer and SEO Specialist to join our team at KACYON.com. As part of a collaborative approach to our integrated suite of creative service offerings, you will play a crucial role in providing consultation, education, and driving new business development to meet the full-service needs of our customers and prospects. Your professionalism, expertise, and ethical conduct will be vital as you represent our company when interacting with customers, business associates, and other relevant organizations. Our team initiates marketing strategies, fosters client relationships, and stays ahead of industry trends. If you have a passion for excellence, and thrive in a collaborative environment, we would love to hear from you.
Experience(s):
- Bachelor’s Degree preferred
- 5-8 years of hands-on experience in a technical, marketing, and creative environment
- Front-end Website development (HTML, CSS, JavaScript, PHP, responsive designs, WordPress / MySQL databases, cross-browser compatibility, testing, debugging, and maintenance)
- Search engine optimization (critical thinking, problem-solving, A-B testing, customer communication skills, ability to learn, and implement)
Roles and Responsibilities:
- Take lead in the overall Website design, development, and maintenance of a customer’s Website.
- Provide SEM, online marketing support, including but not limited to social media (organic and pay-per-click), creating landing pages and infographics (static and animated), benchmarking, analytics and reporting.
- Conduct SEO audits to identify Website issues, including crawlability, indexability, site architecture, and URL structure, and provide actionable recommendations for improvement.
- Implement technical SEO best practices, such as optimizing meta tags, header tags, URL structures, schema markup, and XML sitemaps, to enhance search engine visibility and organic rankings.
- Collaborate internally and with clients to ensure proper implementation of SEO recommendations, including Website speed optimization and mobile friendliness.
- Perform keyword research to identify opportunities for content optimization and expansion, as well as monitor keyword rankings and organic traffic performance.
- Monitor Website performance using tools such as Google Analytics and provide regular reports on SEO metrics, including organic traffic, keyword rankings, and online paid ad placements.
- Self-motivated, detail-oriented, and able to work independently as well as part of a team.
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