About Us
History of Firsts
A KACYON.com Group of Creative Services
Continuing a long-standing tradition of embracing new forms of new media technology such as television and radio in the 1960's, Lieberman•Appalucci (former L•A name) worked closely with Apple and IBM in the late 1980's and into the early 1990's as one of the first advertising agencies in the country to deploy desktop publishing, produce digital video, and market on the World Wide Web. This tradition continues today under KACYON.com, as we embrace all forms of traditional (print) and digital (online) media, including new technologies to Tell your story ... Share your brand!™
Delivering a uniquely creative, cost-effective and integrated marketing approach to building and sustaining a company's image and brand awareness for measurable sales results: logo design • sales collateral • direct mail • print • outdoor • television • radio • public relations.
1950's
Produced newspaper ads for Lehigh Valley Dairy Farms
1965
Served notable accounts such as A&B Meats, Fuller Company, Mitsubishi Motors, and Old Dutch Beer besides designing an award-winning annual report for Merchants National Bank
1970's
Created an advertising campaign for Mack Truck's 70th Anniversary
1980's
Launched an ad campaign for Saucony Shoes, developed Bethlehem Steel's iconic logo, and ran special events for Hess's department stores
1987
Designed Penske Truck Leasing's logo and fleet of trucks
1997
Launched the brand American Bank - one of the nation's first online banks
2009
Implemented a direct mail program using variable-data printing for CIT Bank
2020
Designed a printed mailer with imbedded video playback for Holiday Outdoor Decor
Encouraging brand participation through a rich media experience and user-generated content delivered across a variety of customer touch-points: sales presentations • Website design • Web hosting • search engine optimization (SEO) • search engine marketing (SEM) • social media networking • pay-per-click (PPC) advertising • analytics.
1993
Launched our first online marketing campaign on AOL, America Online
1995
Launched Bethlehem Steel's first Website, created touch-screen kiosks for Lehigh Valley Hospital Network and Interspace Airport Advertising
1997
Designed an award-winning Website for Penske Truck Rental, launched one of the first online banks in the nation, American Bank, and created a CD-ROM presentation for Just Born PEEPS' 50th Anniversary
2009
Launched an e-learning program for DORMA Group North America
2010
Implemented our first social media networking program for Hertz Medical Supply
2011
Launched into pay-per-click advertising using Google AdWords
2022
Launched myCMO.biz - a membership program to help small business owners achieve success
2023
Published our first series of social media posts using Generative AI, Artificial Intelligence
A History of Firsts
Enhance your marketing efforts through memorable storytelling by creating richer and more dynamic forms of both written and visual communication designed to engage your audience and elicit a quicker response: storyboarding • videography • editing • graphic animation • photography • distribution.
1960's
Began producing television commercials to sales training videos for large corporate accounts
1997
Produced our first series of digital video on CD-ROM for Penske Logistics
2000
Incorporated digital video into touch-screen kiosks for Interspace Airport Advertising, as well as for client trade shows, lobby display and education
2013
Produced a series of YouTube videos for educational purposes
2017
Posted our first Mannequin Challenge, Facebook video that went viral
2019
Started shooting drone footage
2020
Designated as a preferred creative resource by Innovare Medical Media to design and produce digital display graphics for its nationwide hospital advertising network
2024
Started working with WDIY public radio and several other corporate accounts to videotape their podcasts
Combining the creative services of KACYON.com into three separate, uniquely-branded product solutions, while implementing the latest marketing trends and strategies, including:
Regional magazine – LIFESTYLES over 50 Northeastern Pennsylvania
Affiliate marketing – Tell your story ... Share your brand!
Membership program – myCMO.biz
