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L-A Advertising | Your GO-TO Ad Agency in Lehigh Valley, PA

Buckno Lisicky & Company

bucknolisicky.com

Why Buckno Lisicky Needed a Refresh

As a trusted team of Certified Public Accountants and Business Consultants, Buckno Lisicky & Company wanted a website that reflected their professionalism, supported client needs, and showcased decades of financial expertise. Their previous Website wasn’t perfect, built using traditional HTML/CSS templates, making it difficult to update, and lacked the security and scalability a growing firm requires.

Building a Stronger Online Foundation

For the 6th time, L-A Advertising rebuilt the Buckno Lisicky Website on the WordPress CMS, giving their internal marketing department complete control and flexibility while strengthening design, SEO, and security.

Key upgrades included:

  • Responsive design for seamless browsing across desktop, tablet, and mobile

  • Intuitive navigation that helps clients easily access tax, audit, and advisory resources

  • WordPress CMS management so the firm can update content quickly and maintain consistency

  • Built-in SEO for better visibility across Google and Bing

  • Enhanced security through automated updates and advanced protection tools

Expanding Beyond the Website

To complement Buckno Lisicky & Company’s services, L-A Advertising produced a series of professional videos that brought their leadership front and center. Both Gene Buckno and Jack Lisicky were recently featured, accepting the Greater Lehigh Valley Chamber of Commerce 50-Year Milestone Award, a moment that underscored the firm’s legacy, community presence, and dedication to their clients.

Alongside the milestone video, updated photography captured both formal and casual portraits of the firm’s leadership, adding a personal and approachable visual layer to their website. These visuals help visitors connect names with faces, reinforcing trust and professionalism before a single consultation begins.

A Website That Works for Clients

The redesigned site makes information easier to find, updates faster to publish, and data transfer more secure than ever. Clients now enjoy a cleaner design, accessible navigation, and resources that scale effortlessly as the firm grows.

Real Results

  • Higher engagement with clients spending more time exploring resources

  • Improved search rankings and accessibility across all devices

  • Faster updates managed internally by firm staff

30 Years of Partnership

L-A Advertising launched Buckno Lisicky’s first website in 1995 and continues to evolve alongside them, celebrating their sixth-generation site in 2024. Starting with HTML 1.0 in the early 1990’s to CSS (cascading style sheets), to JavaScript for interactivity, to PHP for embedded applications and database integration, to cloud based Web computing … and beyond!

What Was Learned

  • Build for long-term scalability and security

  • Simplify navigation to improve user experience

  • Maintain a platform that clients and teams can maintain